Missoni for Target
Given the exuberant pattern, colours and Italianness of the Missoni aesthetic, you would be right in thinking that the collection was right up my alley, and I made a resolution to get up early on the 13th and get in line. I even went through the lookbook carefully to plan my shop, with the fabulous espresso cups at the top of my list.
Of course I forgot all about it (I’d be such a crap fashionista) and only remembered when I got on Twitter at 8.30 am. I decided to make an unprecedented effort, MISSED BREAKFAST, and chased up the freeway to my nearest Target. When I arrived at 8.45 am the whole place was picked clean. No womenswear, no homewares, no menswear, no. espresso. cups. Just long lines at checkout of women with their carts piled high with thousands of dollars of Missoni stuff. I picked up a couple of skirts and sweaters for the Minx, two pairs of socks for me, nearly had a fight with the woman in the check out line who tried to pinch my meagre pickings and returned home feeling that being a shopaholic really is much too much like hard work.
I halfheartedly opened the website and was of course greeted by the irritatingly cute dog. So I thought no more about it and got on with grumbling about Target on Facebook and Twitter. And then my habit of not closing a browser window paid off, when the Target website flickered tantalisingly to life around 11 am. And there was still lots of stuff left because no one else could access it either. Not much womenswear, not much dinnerware, no. espresso. cups, but bedding and towels, and kidwear and poufs.
So I may have got a little carried away.
It’s all surprisingly well made and extremely good value for money. I hope Target can find a way to restock in a month or so, as there are still a few bits and bobs I wanted (women’s ballet flats, tumblers and loopy pillow). Harriet likes it too.
Did you wait in line that morning? Did you get what you wanted? Do you think this has been bad PR for Target? I have to confess to doing what I never do, and resorting to Ebay for the espresso cups which are apparently on their way.