New location-based phone app Highlight was apparently the breakout star of SXSW this week. I personally have no idea what is does because I just can’t get beyond the gruesome, migraine-inducing logo.
Is causing acute physical pain in your customers a new corporate trend? It’s not even a good logo – rendered smaller and without the colours - as it probably will have to be for mobile devices etc. - it’s just not memorable in any way.
But hey, I’m talking about it and so is Business Insider, so maybe they know what they’re doing. But does this count as good graphic design?
You’re getting this early because I’m off for a weekend in Portland early on Friday morning (not quite sure why as it is POURING with rain here in the Pacific Northwest). Any good shops or restaurants you’ve been to recently that we should try out?