Or a small study in the effectiveness of social media.
This past weekend I had the most blissful time at ‘Patisserie Camp’.
I was hoping to blog my pastries this week, but with the Minx now home from school for the NEXT. THIRTEEN. WEEKS (heaven help me), and with us heading off for a mummy and daughter long weekend in Victoria tomorrow, the processing of the over 800 photos I took is taking some time.
She’s off to camp next Monday though, so normal blog service will be resumed then.
Well ever since I posted it I’ve been getting a small but gratifying bump in traffic to mirrormirror thanks to a few blog readers posting it on Pinterest (thank you whoever you are). Until this weekend, when it absolutely went through the roof.
I checked back on Pinterest (did you know that if you look at something which has been pinned from your site you can see ‘Also From XYZ.com’ to the left?) and this is what I saw. Suddenly the cake had been pinned and repinned literally hundreds of times. It had gone viral.
I’ve been looking back through all the pins and can’t identify the ‘tipping point’ when it all went crazy. Suffice it to say that I yesterday I had 6x the blog traffic I normally get and the craziness shows no signs of abating. To put it into perspective that’s about 3x the traffic I got when Salon.com mentioned my Kelly Wearstler Go Fug Your Room back in 2008and that abated after about a day.
I mention this not to show off - I’ve actually been feeling like a bit of a fraud since I found the original idea on Pinterest, in a picture that had been repinned maybe two or three times – but because now I finally understand why big brands and big bloggers court Pinterest so assiduously.
I’m fascinated to see where my little cake ends up, what happens to blog traffic over time and whether any of the hordes of people stopping by turn into regular readers/commenters.
And you can probably expect a lot more images of photogenic cakes in the weeks and months ahead.
Update: Yay! I don’t feel such a fraud any more. The source of the original idea has been tracked down to I Am Baker. The original pin just said ‘uploaded by user’ so I couldn’t get to the source originally. So happy to be able to credit the right person.